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Monthly Archives: October 2015

Is Print Advertising Dead?

By | Marketing | 2 Comments

We know the focus in marketing campaigns today is on Internet advertising, SEO, social media presence, etc. So does that mean your business no longer needs ANY form of print advertising? The correct answer depends on many factors – your industry, web presence, target demographic, and physical location. It is truly the rare business that requires zero print advertising. Did you know Google spent around one million dollars on print ads in 2012? That’s GOOGLE, the world’s foremost purveyor of online content! In 2012-2013, the percentage of ad dollars invested in print media in the U.S. (including outdoor, newspapers, and magazines) was about 24%.* Why? Current research shows that print advertising (specifically, magazine ads) actually has higher conversion rates than…

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What Your Mother Never Told You About Responsive Design

By | Interactive | 3 Comments

Ok, so your mom has an email account, and she checks it upwards of once a day. She’s on Facebook too! But when was the last time she ordered lumber from her mobile phone and fussed about the website’s ease-of-use? I thought so. What is “Responsive Design” and why should you care? Answer these questions first: How much traffic on your website originates from mobile devices or phones? Do people complain your text content is too small on certain devices? Does your image content look outdated or cropped incorrectly on smaller screens? Do you know your website is ready for the future? Responsive Design is the process of updating and re-coding a website so that it quickly and easily responds…

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5 Steps to Increasing Social Media ROI

By | Social Media Marketing | No Comments

Have you been wondering whether your outreach on social media has been effective in reaching customers? Has any new business been generated? Here are some of the top ways to increase your effectiveness and conversion rates with social media. 1 – Craft effective posts The most effective social media posts are tailored specifically to each platform. For example, we all know a tweet (Twitter) cannot exceed 140 characters. Since you’ll want to include a link to your website within your tweet, you really need to plan a short, punchy tweet of about 90-100 characters or less. For a platform such as LinkedIn, which serves mostly business professionals, a longer and more formal piece may hit the mark. Don’t have time…

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SEO – Why Does My Business Need It?

By | Search Engine Optimization | 3 Comments

“SEO” stands for Search Engine Optimization. It is the means of moving a website closer to the top of the natural (unpaid) search results. When users search on a keyword or phrase related to your business, does your website appear in the top 3 natural choices? Are you on the first page? If not, you need SEO to help your business succeed. In this highly technological era, if customers can’t find you quickly you’re losing business to your competitors. All major search engines (Google, Bing, Yahoo) use code called “spiders” to “crawl” your web content in order to determine what is most relevant to the end user. If your website’s code is not optimized to fit a search engine’s spiders,…

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