Monthly Archives

January 2016

Food for thought

Cybersecurity: Tips and Trends for 2016

Unless you’ve been hiding under a rock for the last several years, you already know that cybersecurity is a really big deal. Recently, the World Economic Forum held its annual meeting in Davos, Switzerland. The theme this year was the global impact of the “4th Industrial Revolution,” which is being driven by technological change. Many experts in the field of cybersecurity attended this meeting and shared insights. Here are just a few of the important tips and trends in the ever-growing field of cybersecurity. Right now, there are upwards of 50 BILLION devices connected to the internet. That’s an astounding statistic when you realize there are “only” 7.13 billion people on earth in early 2016! In the future, every item…
Jeanne Moore
January 29, 2016
Food for thoughtWeb Design

5 Annoying Website Mistakes That Drive Your Customers Away

This month in our blog, we’ve looked at how to drive more traffic to your business website. Today, let’s examine some website issues that may unintentionally drive your customers away from your website. 1 – Pop-Up Ads. Top of the “annoying” list has to be pop-ups. Does anyone actually like these? Users quickly become frustrated and feel like they’ve lost control of their interaction with your website as soon as the pop-ups appear. There are much better ways to collect information from your users than pop-ups. Avoid them altogether and you’ll have happier website customers. 2 – Poor Text Appearance. Is the text font on your website tiny and hard to read? Your twenty-something programmer may not understand why that…
Jeanne Moore
January 20, 2016
Marketing

How to Use PPC Advertising to Increase Website Traffic

Last week, we wrote about how to drive more internet traffic to your business website. You know that website traffic generates sales, even if you do not have an online store. Now let’s examine a more specific strategy to boost visits to your website: PPC (Pay Per Click) campaigns. If your website is in good shape and you are confident you have a functional content strategy but you still aren’t attracting enough new visitors to your website quickly, it may to be time to start paying for some web advertising. One of the quickest, easiest ad campaigns to set up is a PPC. You are probably familiar with Google’s Adwords, which are search results that show up at the top of…
Jeanne Moore
January 14, 2016
Search Engine OptimizationWeb Design

How to Drive More Traffic to Your Business Website

You know you want more traffic to your business website. You know that traffic generates sales, even if you do not have an online store. What you don’t know is how to make that happen! Here are some tips to get you started attracting new visitors (and conversions!) to your business website. 1 – Is your business website up to snuff? Or is a website redesign in your near future? Before you do anything else, examine and test your website for the following features: How many clicks to purchase are needed? Three or fewer is ideal. Your contact form should be simple, short, and easy to use. NEVER ask the customer to enter the same information twice. Ensure your guarantee and call-to-action…
Mike Morris
January 11, 2016

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