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Monthly Archives: February 2016

how to use google analytics

How to Use Google Analytics…to Drill, baby, Drill!

By | Marketing, Web Design | One Comment

Drill? Are we going to Home Depot? Are we starting a blog about drills? No, no, in this blog we want to learn how to use Google Analytics to “drill down” into your website data. If you are unfamiliar with Google Analytics, read my BLOG  from last week to learn the basics. To reiterate, the goal of using Google Analytics for your business website is to: Inform decision-making Gain understanding of customers and their behavior Increase ROI and sales If you’ve already examined your Exit Pages data but still not sure why some lower-rated pages are causing users to leave your site, then check out In-Page Analytics in the Behavior tab. This tool allows you to see a page as…

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understand google analytics

How to Understand Google Analytics…Even if You’re Not a Techie!

By | Marketing, Search Engine Optimization, Web Design | One Comment

Google Analytics is an extremely helpful tool to enable business and website owners figure out whether their website is effective in bringing in visitors and converting them to customers. Most businesses have some kind of website, but if they aren’t tracking what is actually happening when users visit, then they don’t know if it’s really an effective business tool. According to the gurus at Search Engine Journal, “to make effective online business decisions, we must have an idea of where traffic is coming from and what visitors are doing while there.”  Want to get started taking your business to the next level using Google Analytics? Let’s look at some key features this free tool offers. First, the basic, default data on…

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google trends small business

How to Use Google Trends for Small Business Marketing

By | Uncategorized | No Comments

Have you heard of Google Trends? Do you realize you can use it to benefit your business, no matter your industry? And did you realize you can do this yourself, for free, and help move your small business marketing in the right direction? First, let’s give a short explanation of Google Trends. This tool enables a user to see what in trending in Google search engines now or for a set period of time, worldwide or in a specific country. Users can enter up to 5 search terms and the tool will return a line graph with comparison information over time. The category drop-down box allows users to drill down into a specific industry or area of interest. To the…

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website construction raleigh

New Service Package Offerings!

By | Search Engine Optimization, Social Media Marketing, Web Design | No Comments

Historically, Morris Marketing has created plans specific to each client, based on their needs. In doing so, we have been able to determine what most clients need. In order to simplify the process for our clients, we’ve developed service packages based on the most common needs and wants of most business owners. Every service package can be tweaked in order to better meet your specific needs, but a defined service package provides a great starting point. “Basic Website Package”     We found that there are many companies, either brand new or in their third decade of service, who know they need to get online but currently have no web presence at all. These businesses may not be ready to…

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customer focus

Thinking About Your Customer in 2016

By | Uncategorized | No Comments

Entrepreneur.com boldly declares “2016 will be the year of the customer.” So how do your sales and marketing strategies need to shift in 2016 to keep growing your business? The broad answer is that you, your staff, and your marketing efforts must become super-focused on the customer. Let’s examine a few concrete action steps you can start using today to make that happen. In 2016, content needs to go more interactive. Articles, blogs, white papers and the like are great, but the trend is to get your customer more involved by employing quizzes, games, slideshows, and videos in your web content. The goal is to keep your customer clicking and interacting with your site. Younger customers, especially millennials and other…

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