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Monthly Archives: April 2016

What is Google AMP and How Will It Affect Raleigh Websites?

By | Automation, Search Engine Optimization, Small Business, Web Design | No Comments

Those who attend marketing, SEO, and programming events cannot escape the talk about Google AMP these days. Google AMP, which stands for Accelerated Mobile Pages, is very new technology that was announced by Google last October. So what is it? Google AMP is an “open source initiative” that aims to solve the problem of slow loading webpages, especially on mobile devices. Through some specific programming tactics, user un-friendly websites are transformed into pages that load quicker than lightning and please the end user almost instantly. Rich graphics load promptly, scrolling is smooth, and responsive design is automatically addressed. With Google AMP, web design is simpler and yields multiple benefits for the end user, which in turn benefits the publisher or…

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Is it Time to Add Marketing Automation to your Marketing Toolbox?

By | Automation, Automation, Marketing, Small Business | No Comments

Are you interested in Marketing Automation Technology (MAT)? Wondering how it might benefit your small or medium-sized business in Raleigh and the Triangle? Marketing automation technologies have been around for a couple of decades, originating as a way to automatically add customer contact information into a standard letter. In the last 5-6 years, though, Marketing automation technologies have evolved into systems that enable businesses to identify, nurture, and contact leads who show interest online and convert them into buying customers. How do you know it’s time to invest in MAT? According to the Aberdeen group, businesses that use some form of MAT have over 105% higher lead conversion and 40% larger deal-size to boot. Marketing automation technologies consist of software…

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How to Build Brand Trustworthiness

By | Branding, Marketing, Small Business, Web Design | No Comments

Every small business owner wants to succeed and every business has a brand, whether they created one of not. Success and a business’s brand are intimately linked. Consumers’ perception of a company is their brand, and without the perception of trustworthiness, a business will rarely succeed. What steps can small businesses take to further their brand perception of trustworthiness? 1 – “Do what you say you are going to do.” This is the way marketing values expert Robert Ferguson sums it up. When a business follows this advice in all that they do, from interactions with customers to internal decision making, consumers will associate that business with security and trustworthiness. Authenticity also breeds trustworthiness, especially among millennial customers. Most buyers value…

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