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Monthly Archives: June 2016

Defending your Small Business from Ransomware

By | Small Business, Web Security | No Comments

According to Trend Micro, a premier online security expert, incidents of ransomware are exploding in 2016. They’ve declared 2016 “the year of online extortion.” Sounds scary and expensive, especially if you are a small business owner. How do you keep your company’s valuable files and customer data safe and out of the hands of malware attackers? What is Ransomware? Ransomware is a malicious online virus. Once it gains access to your computer, it quickly spreads throughout all files on your server and hard drive and encrypts them, rendering them unusable. Most of the time, the user is completely unable to access their files. After the virus has done it’s dirty work, a pop up or other type of warning will appear…

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Paid Search vs. Organic Search

By | Automation, Marketing, PPC, Search Engine Optimization | No Comments

This week, the news hit that Apple is entering the paid search business. Ads will begin launching in the App Store this Fall, though the Beta version is available now. Apple’s entre has reignited the debate all marketers must enter at some point: in the world of Search Engine Marketing (SEM), which is better for gaining more results, more clients, and better ROI? But first, let’s establish exactly what SEM is: “SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.” Are SEM and SEO (Search Engine Optimization) the same thing? Not exactly….

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Budget-Friendly Digital Marketing Solutions

By | Blogs, Marketing, Small Business, Social Media Marketing | No Comments

When you own a small business, especially during the start-up phase, your budget can be tight. But if you fail to market your business, especially online, your prospects for success will suffer. Even if you can’t hire an outside marketing firm right now, there are plenty of things you can do for little-to-no cost to boost your marketing efforts online. Here’s how to get started: Get the best possible website and online presence you can. Start accounts and build pages on popular social media sites like Facebook, Twitter, LinkedIn, and Google+. Submit your business information to online business directories for both your area and your industry. Make sure that your information is accurate and identical for every listing so that…

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