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Monthly Archives: July 2016

5 Questions to Ask Before Redesigning Your Website

By | Small Business, Web Design | No Comments

When was the last time you looked at your business website and thought: “Awesome”?  If it’s been a while since you felt that way, then this blog is for you. Over time, trends and customer expectations in website evolve. If your business website looks like it was designed even 5 (or more) years ago, then it’s probably time for a change. Here are some key questions to consider before you go for a website redesign: What is your website’s goal? Do you want to sell something? Do you want customers to call you for a service? Is the goal to promote an idea or platform? Without a well-defined goal, and a website designed specifically to meet that goal, your website…

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4 Budget-Friendly Day Trips near Raleigh, NC

By | Food for thought | No Comments

Summer is here and it’s time to take a trip! Does your wallet protest because your budget is tighter than last season’s skinny jeans? If you are lucky enough to live in Raleigh, North Carolina (like we do at Morris Marketing) then you still have lots of super-fun day trip options. Read on to find one or two that will please your family and your wallet! Duke Gardens, Durham, NC 420 Anderson Street, Durham Travel time from Raleigh: 30-45 minutes Cost: $2/hour to park, Gardens are free Kid friendly? Yes Even if you are not a total outdoor enthusiast, this place is for you. The gardens are exquisite and well-kept year round, and have easy walking paths throughout. Strollers are…

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Maximize Online Conversions with Landing Pages (Part 2)

By | Content, Landing Pages, Marketing, Web Design | No Comments

In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…

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Maximize Online Conversions with Landing Pages (Part 1)

By | Landing Pages, Web Design | One Comment

With a great marketing plan, you can get customers’ attention with a terrific email campaign or online ad. But what happens when they click through? Are you sending them to your home page? (gack!) Don’t waste the opportunity to convert. Use customized landing pages to guide your customer in the right direction. What is a landing page? A landing page is a specially-designed webpage that complements your ad or email campaign and directs the user to finish the transaction. In any campaign, you have three choices where to send your viewers: your home page, an internal page (such as a product page, service page, blog post), or a landing page. A great landing page will be similar in style and…

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