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All posts by Amanda Raxlin

The Great Paid Search Debate: Google or Bing?

By | Marketing, PPC | No Comments

In this day and age, the digital world is a marketer’s dream. Among the variety of online channels, it’s even easier for brands to make waves and generate leads. Our team gets asked a series of questions pertaining to these channels, inquiring about our recommendations for delivering the strongest ROI. The most common question: Should I run my ads through Google, Bing or both? To help you navigate the paid search waters, we’re outlining each, helping you decide which makes the most sense for your business. Paid search marketing, also commonly known as PPC or SEM, is one of the most powerful tactics for generating qualified leads within a budget that’s comfortable for your business. Why is this, you ask?…

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