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Category Archives: Advertising

Can You Boost Brand Penetration with Native Advertising?

By | Advertising, Branding, Marketing | No Comments

Last week, we looked at the role Native Advertising plays in the ever-shifting marketing landscape. If you missed that blog, get in-the-know with “3 Reasons to Try Native Advertising“.   We concluded that many businesses, both large and small, can benefit from trying native advertising on social media. But what is the connection between brand penetration and native advertising? Can trying native advertising give your brand a boost? The answer is definitely a “yes,” when the native ads are carefully crafted. A brand is a lot more than a logo. It represents who you are as a company, including your mission and your core values. For a primer in branding, check out my blog “Your Brand – Is It Time…

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3 Reasons to Try Native Advertising

By | Advertising, Social Media Marketing | No Comments

Have you heard about native advertising? It’s fairly new, so chances are you haven’t heard this term before. But you have most likely experienced it online, within social media apps and news websites. Native ads are paid ads that look and feel like the typical content on the website or app. The ad is placed within a news feed and has the same form and function as the regular content. News media giants such as Forbes, The Wall Street Journal, and the New York Times strategically place native ads in their online content. You can find native ads (also called “in-feed ads”) in your news feeds on Twitter, Facebook, Instagram, Tumblr, and Pinterest. If you are a new, local, or…

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