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Category Archives: Content Strategy

10 Big Reasons It’s Better to Blog (than not to Blog)

By | Blogs, Content, Content Strategy, Marketing, Search Engine Optimization | 2 Comments

Does your business website have a blog? Business blogging is a key element of a great content strategy. Regular blogging has so many benefits to your business. Here’s ten big reasons to start (or keep on) blogging: 1 – The very biggest reason to blog is it drives traffic to your website. Who doesn’t want that? Ultra-successful businessman Warren Buffet is credited with saying, “Any business not bringing in new business is going out of business.” 2 – According to HubSpot’s “Ultimate List of Marketing Statistics,” 82% of marketers who post blogs daily reported earning at least one new customer through their blog, and 57% of monthly bloggers reported the same. There is measurable ROI for most business owners who blog…

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Seven Smart Content Strategies to Grow Web Sales

By | Content, Content Strategy, Web Design | One Comment

Believe it or not, sales are affected by what is on your website. Imagine visiting a drab, unimpressive website with obvious errors for a product you wanted; how would you feel about ordering from this company? You might hesitate to do so unless you were compelled by something else, such as past experience or word-of-mouth recommendations. Your content has a huge impact on whether or not your website visitors choose to buy from you. It’s worth your time to analyze your content and make a few improvements. Here are seven smart strategies to get you started. This should go without saying, but I’m going to say it anyway. Your website content should have zero errors. Read every single sentence on…

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