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Category Archives: Branding

Can You Boost Brand Penetration with Native Advertising?

By | Advertising, Branding, Marketing | No Comments

Last week, we looked at the role Native Advertising plays in the ever-shifting marketing landscape. If you missed that blog, get in-the-know with “3 Reasons to Try Native Advertising“.   We concluded that many businesses, both large and small, can benefit from trying native advertising on social media. But what is the connection between brand penetration and native advertising? Can trying native advertising give your brand a boost? The answer is definitely a “yes,” when the native ads are carefully crafted. A brand is a lot more than a logo. It represents who you are as a company, including your mission and your core values. For a primer in branding, check out my blog “Your Brand – Is It Time…

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How to Build Brand Trustworthiness

By | Branding, Marketing, Small Business, Web Design | No Comments

Every small business owner wants to succeed and every business has a brand, whether they created one of not. Success and a business’s brand are intimately linked. Consumers’ perception of a company is their brand, and without the perception of trustworthiness, a business will rarely succeed. What steps can small businesses take to further their brand perception of trustworthiness? 1 – “Do what you say you are going to do.” This is the way marketing values expert Robert Ferguson sums it up. When a business follows this advice in all that they do, from interactions with customers to internal decision making, consumers will associate that business with security and trustworthiness. Authenticity also breeds trustworthiness, especially among millennial customers. Most buyers value…

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