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Marketing

MarketingSmall BusinessWeb Design

David vs. Goliath: 3 Secrets to help Small Business Owners Compete with Big Business in Raleigh

Raleigh is a prime place to live, raise a family, get an education, and start a business. But if you’re wondering how a small, locally-owned businesses can compete with larger, nationally known businesses, here are some ideas to consider. In order to see your small business succeed in Raleigh, you must know what makes Raleigh’s people unique. Raleigh has a diverse, well-educated, and highly artistic community. About 48% of people over age 25 have a Bachelor’s degree, compared to the national average of 25-34%.  Most citizens of Raleigh aren’t always just interested in getting the lowest price at a big-box store, they want quality with a local connection. Yes, national chain restaurants can be found in Raleigh, but most prefer to…
Jeanne Moore
March 2, 2016
MarketingWeb Design

How to Use Google Analytics…to Drill, baby, Drill!

Drill? Are we going to Home Depot? Are we starting a blog about drills? No, no, in this blog we want to learn how to use Google Analytics to “drill down” into your website data. If you are unfamiliar with Google Analytics, read my BLOG  from last week to learn the basics. To reiterate, the goal of using Google Analytics for your business website is to: Inform decision-making Gain understanding of customers and their behavior Increase ROI and sales If you’ve already examined your Exit Pages data but still not sure why some lower-rated pages are causing users to leave your site, then check out In-Page Analytics in the Behavior tab. This tool allows you to see a page as…
Jeanne Moore
February 25, 2016
MarketingSearch Engine OptimizationWeb Design

How to Understand Google Analytics…Even if You’re Not a Techie!

Google Analytics is an extremely helpful tool to enable business and website owners figure out whether their website is effective in bringing in visitors and converting them to customers. Most businesses have some kind of website, but if they aren’t tracking what is actually happening when users visit, then they don’t know if it’s really an effective business tool. According to the gurus at Search Engine Journal, “to make effective online business decisions, we must have an idea of where traffic is coming from and what visitors are doing while there.”  Want to get started taking your business to the next level using Google Analytics? Let’s look at some key features this free tool offers. First, the basic, default data on…
Jeanne Moore
February 18, 2016
Marketing

How to Use PPC Advertising to Increase Website Traffic

Last week, we wrote about how to drive more internet traffic to your business website. You know that website traffic generates sales, even if you do not have an online store. Now let’s examine a more specific strategy to boost visits to your website: PPC (Pay Per Click) campaigns. If your website is in good shape and you are confident you have a functional content strategy but you still aren’t attracting enough new visitors to your website quickly, it may to be time to start paying for some web advertising. One of the quickest, easiest ad campaigns to set up is a PPC. You are probably familiar with Google’s Adwords, which are search results that show up at the top of…
Jeanne Moore
January 14, 2016
Marketing

5 Mistakes Businesses Make in Email Marketing Campaigns

We know that all the excitement and focus these days is on social media. But consider this fact: ROI is approximately $40 for every $1 spent on email marketing. That alone is proof that email marketing campaigns still work! How are they working for your business? If you’re not completely satisfied with your email marketing results, read on. Think about how your email inbox(es) exploded over Thanksgiving, Black Friday, and Cyber Monday. Did you click through to any of the sales? Did you make purchases? Is your UPS man wishing your driveway was not so steep? (mine sure is!) If you viewed a lot of marketing emails, think about what you liked and what you didn’t like. With those things…
Jeanne Moore
December 14, 2015
MarketingUncategorized

Three Steps to Virtual Branding through Social Media

You are already on the social media bandwagon with your business, right? You’ve set up a Facebook page and asked your customers to “Like” it, you do a little tweeting here and there. But is it really increasing your revenue? Social media continues to evolve. Newbies like SnapChat and Periscope are already changing the marketing world. Nothing stays the same for long in social media; trends and user preferences change frequently. So, in the constantly shifting sands of this kind of landscape, how do you develop and promote your brand successfully? 1 - GO VISUAL Visual marketing will be king in 2016. A picture may be worth a thousand words, but what about a video? Think about how a short…
Jeanne Moore
December 3, 2015
Marketing

So You Want to do ORM When You Grow Up

You said that all the time when you were growing up, right? Who wants to be a fireman or a doctor when you can do Online Reputation Management! Yes, I thought so. All joking aside, you may or may not be doing what you envisioned when you were a kid. But hopefully you are doing something you love, something you know a lot about. You are building a rewarding and profitable business. Unless you’re under 30, you probably didn’t think about internet marketing or online reputation when you were growing up. You know now that it’s important for the success of your business, but do you really need an ORM firm or service? Is it worth the investment? An effective…
Jeanne Moore
November 11, 2015
Marketing

Is Print Advertising Dead?

We know the focus in marketing campaigns today is on Internet advertising, SEO, social media presence, etc. So does that mean your business no longer needs ANY form of print advertising? The correct answer depends on many factors – your industry, web presence, target demographic, and physical location. It is truly the rare business that requires zero print advertising. Did you know Google spent around one million dollars on print ads in 2012? That’s GOOGLE, the world’s foremost purveyor of online content! In 2012-2013, the percentage of ad dollars invested in print media in the U.S. (including outdoor, newspapers, and magazines) was about 24%.* Why? Current research shows that print advertising (specifically, magazine ads) actually has higher conversion rates than…
Jeanne Moore
October 25, 2015

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