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Category Archives: Search Engine Optimization

Want more Holiday Customers for Your E-Commerce Website?

By | Content, Search Engine Optimization | No Comments

Quick SEO Tips and Tricks to get your site ranked higher for the Holidays!   Welcome to Thanksgiving week! Black Friday and all the holiday shopping is right around the corner. Is your e-commerce website ready? Can your target customers find you easily using popular search engines like Google and Bing? The truth is, SEO (search engine optimization) is an ongoing project that can’t be accomplished in just a day or two. Usually, the rewards of optimizing your website can take weeks or months to earn a significant rise in rankings. However, here’s what you can do now to help your site rank just a little bit higher for holiday shoppers: Add new posts frequently. Add a post to your…

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SEO Tips and Tricks for Small Business Owners

By | Search Engine Optimization, Small Business | No Comments

If your business goals include having a popular, well-ranked website, then SEO (Search Engine Optimization) is a strategy you will need to learn and employ. The field of SEO is rapidly changing and expanding, so if you are managing your own website, it pays to stay up-to-date. Here are a few of our latest tips and tricks that go beyond the basic on-page SEO tactics. Backlinks – Gaining backlinks, or links back to your website content, is a prize worth having. Many major search engines use the number of times your page has been backlinked in their ranking calculation. Since this is a factor that’s hard to control, it may be in your website’s best interests to agree to a…

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Paid Search vs. Organic Search

By | Automation, Marketing, PPC, Search Engine Optimization | No Comments

This week, the news hit that Apple is entering the paid search business. Ads will begin launching in the App Store this Fall, though the Beta version is available now. Apple’s entre has reignited the debate all marketers must enter at some point: in the world of Search Engine Marketing (SEM), which is better for gaining more results, more clients, and better ROI? But first, let’s establish exactly what SEM is: “SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.” Are SEM and SEO (Search Engine Optimization) the same thing? Not exactly….

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10 Big Reasons It’s Better to Blog (than not to Blog)

By | Blogs, Content, Content Strategy, Marketing, Search Engine Optimization | One Comment

Does your business website have a blog? Business blogging is a key element of a great content strategy. Regular blogging has so many benefits to your business. Here’s ten big reasons to start (or keep on) blogging: 1 – The very biggest reason to blog is it drives traffic to your website. Who doesn’t want that? Ultra-successful businessman Warren Buffet is credited with saying, “Any business not bringing in new business is going out of business.” 2 – According to HubSpot’s “Ultimate List of Marketing Statistics,” 82% of marketers who post blogs daily reported earning at least one new customer through their blog, and 57% of monthly bloggers reported the same. There is measurable ROI for most business owners who blog…

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Chocolate cake

Sweet Success! 3 Ingredients For Quality SEO

By | Marketing, Search Engine Optimization | No Comments

If you’re baking a cake for a friend or family member’s birthday, you probably follow a detailed recipe from a book or website. These recipes will not only give you exact measurements of ingredients, but it will also list each step to bake, and decorate the cake. Having a recipe to follow is helpful when baking the cake, but it can also reduce the stress that comes during the baking process. As a business owner, you may also search for a recipe to create quality SEO content for your website. While there are millions of cake recipes in print and online, finding a full recipe for web content is a bit more challenging. Thankfully, understanding which ingredients are necessary for quality,…

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What is Google AMP and How Will It Affect Raleigh Websites?

By | Automation, Search Engine Optimization, Small Business, Web Design | No Comments

Those who attend marketing, SEO, and programming events cannot escape the talk about Google AMP these days. Google AMP, which stands for Accelerated Mobile Pages, is very new technology that was announced by Google last October. So what is it? Google AMP is an “open source initiative” that aims to solve the problem of slow loading webpages, especially on mobile devices. Through some specific programming tactics, user un-friendly websites are transformed into pages that load quicker than lightning and please the end user almost instantly. Rich graphics load promptly, scrolling is smooth, and responsive design is automatically addressed. With Google AMP, web design is simpler and yields multiple benefits for the end user, which in turn benefits the publisher or…

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understand google analytics

How to Understand Google Analytics…Even if You’re Not a Techie!

By | Marketing, Search Engine Optimization, Web Design | One Comment

Google Analytics is an extremely helpful tool to enable business and website owners figure out whether their website is effective in bringing in visitors and converting them to customers. Most businesses have some kind of website, but if they aren’t tracking what is actually happening when users visit, then they don’t know if it’s really an effective business tool. According to the gurus at Search Engine Journal, “to make effective online business decisions, we must have an idea of where traffic is coming from and what visitors are doing while there.”  Want to get started taking your business to the next level using Google Analytics? Let’s look at some key features this free tool offers. First, the basic, default data on…

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website construction raleigh

New Service Package Offerings!

By | Search Engine Optimization, Social Media Marketing, Web Design | No Comments

Historically, Morris Marketing has created plans specific to each client, based on their needs. In doing so, we have been able to determine what most clients need. In order to simplify the process for our clients, we’ve developed service packages based on the most common needs and wants of most business owners. Every service package can be tweaked in order to better meet your specific needs, but a defined service package provides a great starting point. “Basic Website Package”     We found that there are many companies, either brand new or in their third decade of service, who know they need to get online but currently have no web presence at all. These businesses may not be ready to…

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increase website traffic

How to Drive More Traffic to Your Business Website

By | Search Engine Optimization, Web Design | 2 Comments

You know you want more traffic to your business website. You know that traffic generates sales, even if you do not have an online store. What you don’t know is how to make that happen! Here are some tips to get you started attracting new visitors (and conversions!) to your business website. 1 – Is your business website up to snuff? Or is a website redesign in your near future? Before you do anything else, examine and test your website for the following features: How many clicks to purchase are needed? Three or fewer is ideal. Your contact form should be simple, short, and easy to use. NEVER ask the customer to enter the same information twice. Ensure your guarantee and call-to-action…

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SEO – Why Does My Business Need It?

By | Search Engine Optimization | 3 Comments

“SEO” stands for Search Engine Optimization. It is the means of moving a website closer to the top of the natural (unpaid) search results. When users search on a keyword or phrase related to your business, does your website appear in the top 3 natural choices? Are you on the first page? If not, you need SEO to help your business succeed. In this highly technological era, if customers can’t find you quickly you’re losing business to your competitors. All major search engines (Google, Bing, Yahoo) use code called “spiders” to “crawl” your web content in order to determine what is most relevant to the end user. If your website’s code is not optimized to fit a search engine’s spiders,…

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