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Category Archives: Social Media Marketing

3 Reasons to Try Native Advertising

By | Advertising, Social Media Marketing | No Comments

Have you heard about native advertising? It’s fairly new, so chances are you haven’t heard this term before. But you have most likely experienced it online, within social media apps and news websites. Native ads are paid ads that look and feel like the typical content on the website or app. The ad is placed within a news feed and has the same form and function as the regular content. News media giants such as Forbes, The Wall Street Journal, and the New York Times strategically place native ads in their online content. You can find native ads (also called “in-feed ads”) in your news feeds on Twitter, Facebook, Instagram, Tumblr, and Pinterest. If you are a new, local, or…

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Will the Updated Google+ Be a Boon for Businesses?

By | Small Business, Social Media Marketing | No Comments

Are you a Google+ user? If not, then the main reason you may know about Google+ is by using YouTube, which until mid-2015 required a Google+ membership in order to comment on YouTube content. In the past 2 weeks, Google has rolled out a redesigned Google+. The goal of the redesign is to help businesses “collaborate and communicate more effectively.” Let’s take a look at some of Google+’s new and updated features to see how they might help your small business succeed. New home page that enables users to find what they want faster New notifications center that helps users get up-to-date quickly Users can add links and photos to their comments Community owners and moderators can control/approve member posts…

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Budget-Friendly Digital Marketing Solutions

By | Blogs, Marketing, Small Business, Social Media Marketing | No Comments

When you own a small business, especially during the start-up phase, your budget can be tight. But if you fail to market your business, especially online, your prospects for success will suffer. Even if you can’t hire an outside marketing firm right now, there are plenty of things you can do for little-to-no cost to boost your marketing efforts online. Here’s how to get started: Get the best possible website and online presence you can. Start accounts and build pages on popular social media sites like Facebook, Twitter, LinkedIn, and Google+. Submit your business information to online business directories for both your area and your industry. Make sure that your information is accurate and identical for every listing so that…

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small business marketing raleigh

David vs. Goliath: 3 Secrets to help Small Business Owners Compete with Big Business in Raleigh

By | Marketing, Small Business, Social Media Marketing, Web Design | No Comments

Raleigh is a prime place to live, raise a family, get an education, and start a business. But if you’re wondering how a small, locally-owned businesses can compete with larger, nationally known businesses, here are some ideas to consider. In order to see your small business succeed in Raleigh, you must know what makes Raleigh’s people unique. Raleigh has a diverse, well-educated, and highly artistic community. About 48% of people over age 25 have a Bachelor’s degree, compared to the national average of 25-34%.  Most citizens of Raleigh aren’t always just interested in getting the lowest price at a big-box store, they want quality with a local connection. Yes, national chain restaurants can be found in Raleigh, but most prefer to…

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website construction raleigh

New Service Package Offerings!

By | Search Engine Optimization, Social Media Marketing, Web Design | No Comments

Historically, Morris Marketing has created plans specific to each client, based on their needs. In doing so, we have been able to determine what most clients need. In order to simplify the process for our clients, we’ve developed service packages based on the most common needs and wants of most business owners. Every service package can be tweaked in order to better meet your specific needs, but a defined service package provides a great starting point. “Basic Website Package”     We found that there are many companies, either brand new or in their third decade of service, who know they need to get online but currently have no web presence at all. These businesses may not be ready to…

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social media branding raleigh nc

Three Steps to Virtual Branding through Social Media

By | Marketing, Social Media Marketing, Uncategorized | One Comment

You are already on the social media bandwagon with your business, right? You’ve set up a Facebook page and asked your customers to “Like” it, you do a little tweeting here and there. But is it really increasing your revenue? Social media continues to evolve. Newbies like SnapChat and Periscope are already changing the marketing world. Nothing stays the same for long in social media; trends and user preferences change frequently. So, in the constantly shifting sands of this kind of landscape, how do you develop and promote your brand successfully? 1 – GO VISUAL Visual marketing will be king in 2016. A picture may be worth a thousand words, but what about a video? Think about how a short…

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5 Steps to Increasing Social Media ROI

By | Social Media Marketing | No Comments

Have you been wondering whether your outreach on social media has been effective in reaching customers? Has any new business been generated? Here are some of the top ways to increase your effectiveness and conversion rates with social media. 1 – Craft effective posts The most effective social media posts are tailored specifically to each platform. For example, we all know a tweet (Twitter) cannot exceed 140 characters. Since you’ll want to include a link to your website within your tweet, you really need to plan a short, punchy tweet of about 90-100 characters or less. For a platform such as LinkedIn, which serves mostly business professionals, a longer and more formal piece may hit the mark. Don’t have time…

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