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Are You Succeeding at Mobile Marketing?

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Why Go Mobile? Mobile internet devices are here to stay. As a small business owner, you must embrace mobile marketing or you will lose business. What consumers look up on their smartphones has a huge impact on their purchasing decisions. The statistics substantiate this: 73% of mobile device searches result in a follow-up action, such as a phone call, a visit, a share, or an order placed. 50% of people report looking something up on their smartphones en route to a store. 60% of people report using their smartphones in a store. 39% of people who walked out of a store without purchasing reported being influenced by something they saw on their smartphone. 48% of people who visited a website…

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google trends small business

How to Use Google Trends for Small Business Marketing

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Have you heard of Google Trends? Do you realize you can use it to benefit your business, no matter your industry? And did you realize you can do this yourself, for free, and help move your small business marketing in the right direction? First, let’s give a short explanation of Google Trends. This tool enables a user to see what in trending in Google search engines now or for a set period of time, worldwide or in a specific country. Users can enter up to 5 search terms and the tool will return a line graph with comparison information over time. The category drop-down box allows users to drill down into a specific industry or area of interest. To the…

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customer focus

Thinking About Your Customer in 2016

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Entrepreneur.com boldly declares “2016 will be the year of the customer.” So how do your sales and marketing strategies need to shift in 2016 to keep growing your business? The broad answer is that you, your staff, and your marketing efforts must become super-focused on the customer. Let’s examine a few concrete action steps you can start using today to make that happen. In 2016, content needs to go more interactive. Articles, blogs, white papers and the like are great, but the trend is to get your customer more involved by employing quizzes, games, slideshows, and videos in your web content. The goal is to keep your customer clicking and interacting with your site. Younger customers, especially millennials and other…

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social media branding raleigh nc

Three Steps to Virtual Branding through Social Media

By | Marketing, Social Media Marketing, Uncategorized | One Comment

You are already on the social media bandwagon with your business, right? You’ve set up a Facebook page and asked your customers to “Like” it, you do a little tweeting here and there. But is it really increasing your revenue? Social media continues to evolve. Newbies like SnapChat and Periscope are already changing the marketing world. Nothing stays the same for long in social media; trends and user preferences change frequently. So, in the constantly shifting sands of this kind of landscape, how do you develop and promote your brand successfully? 1 – GO VISUAL Visual marketing will be king in 2016. A picture may be worth a thousand words, but what about a video? Think about how a short…

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