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Category Archives: Web Design

5 Questions to Ask Before Redesigning Your Website

By | Small Business, Web Design | No Comments

When was the last time you looked at your business website and thought: “Awesome”?  If it’s been a while since you felt that way, then this blog is for you. Over time, trends and customer expectations in website evolve. If your business website looks like it was designed even 5 (or more) years ago, then it’s probably time for a change. Here are some key questions to consider before you go for a website redesign: What is your website’s goal? Do you want to sell something? Do you want customers to call you for a service? Is the goal to promote an idea or platform? Without a well-defined goal, and a website designed specifically to meet that goal, your website…

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Maximize Online Conversions with Landing Pages (Part 2)

By | Content, Landing Pages, Marketing, Web Design | No Comments

In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…

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Maximize Online Conversions with Landing Pages (Part 1)

By | Landing Pages, Web Design | One Comment

With a great marketing plan, you can get customers’ attention with a terrific email campaign or online ad. But what happens when they click through? Are you sending them to your home page? (gack!) Don’t waste the opportunity to convert. Use customized landing pages to guide your customer in the right direction. What is a landing page? A landing page is a specially-designed webpage that complements your ad or email campaign and directs the user to finish the transaction. In any campaign, you have three choices where to send your viewers: your home page, an internal page (such as a product page, service page, blog post), or a landing page. A great landing page will be similar in style and…

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Seven Smart Content Strategies to Grow Web Sales

By | Content, Content Strategy, Web Design | One Comment

Believe it or not, sales are affected by what is on your website. Imagine visiting a drab, unimpressive website with obvious errors for a product you wanted; how would you feel about ordering from this company? You might hesitate to do so unless you were compelled by something else, such as past experience or word-of-mouth recommendations. Your content has a huge impact on whether or not your website visitors choose to buy from you. It’s worth your time to analyze your content and make a few improvements. Here are seven smart strategies to get you started. This should go without saying, but I’m going to say it anyway. Your website content should have zero errors. Read every single sentence on…

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What is Google AMP and How Will It Affect Raleigh Websites?

By | Automation, Search Engine Optimization, Small Business, Web Design | No Comments

Those who attend marketing, SEO, and programming events cannot escape the talk about Google AMP these days. Google AMP, which stands for Accelerated Mobile Pages, is very new technology that was announced by Google last October. So what is it? Google AMP is an “open source initiative” that aims to solve the problem of slow loading webpages, especially on mobile devices. Through some specific programming tactics, user un-friendly websites are transformed into pages that load quicker than lightning and please the end user almost instantly. Rich graphics load promptly, scrolling is smooth, and responsive design is automatically addressed. With Google AMP, web design is simpler and yields multiple benefits for the end user, which in turn benefits the publisher or…

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How to Build Brand Trustworthiness

By | Branding, Marketing, Small Business, Web Design | No Comments

Every small business owner wants to succeed and every business has a brand, whether they created one of not. Success and a business’s brand are intimately linked. Consumers’ perception of a company is their brand, and without the perception of trustworthiness, a business will rarely succeed. What steps can small businesses take to further their brand perception of trustworthiness? 1 – “Do what you say you are going to do.” This is the way marketing values expert Robert Ferguson sums it up. When a business follows this advice in all that they do, from interactions with customers to internal decision making, consumers will associate that business with security and trustworthiness. Authenticity also breeds trustworthiness, especially among millennial customers. Most buyers value…

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5 Proven Methods for Directing Traffic to your Business Website

By | Marketing, Small Business, Web Design | No Comments

Leveraging Offline Sources If you have a business website, you already know that you want your customers and potential customers to see it and interact with it. You may already be trying online tactics to drive customers to your website, like social media activity, PPC ads, marketing emails and the like. But did you realize that what you do offline can have a big impact in gaining new customers too? Try these 5 techniques to prompt more customers to find you online: 1 – Promotional Products: Order and distribute promotional products! These can be things like pens, small toys, memory sticks, or t-shirts. I recommend buying the highest quality products that you can afford to give away. If an item…

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small business marketing raleigh

David vs. Goliath: 3 Secrets to help Small Business Owners Compete with Big Business in Raleigh

By | Marketing, Small Business, Social Media Marketing, Web Design | No Comments

Raleigh is a prime place to live, raise a family, get an education, and start a business. But if you’re wondering how a small, locally-owned businesses can compete with larger, nationally known businesses, here are some ideas to consider. In order to see your small business succeed in Raleigh, you must know what makes Raleigh’s people unique. Raleigh has a diverse, well-educated, and highly artistic community. About 48% of people over age 25 have a Bachelor’s degree, compared to the national average of 25-34%.  Most citizens of Raleigh aren’t always just interested in getting the lowest price at a big-box store, they want quality with a local connection. Yes, national chain restaurants can be found in Raleigh, but most prefer to…

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how to use google analytics

How to Use Google Analytics…to Drill, baby, Drill!

By | Marketing, Web Design | One Comment

Drill? Are we going to Home Depot? Are we starting a blog about drills? No, no, in this blog we want to learn how to use Google Analytics to “drill down” into your website data. If you are unfamiliar with Google Analytics, read my BLOG  from last week to learn the basics. To reiterate, the goal of using Google Analytics for your business website is to: Inform decision-making Gain understanding of customers and their behavior Increase ROI and sales If you’ve already examined your Exit Pages data but still not sure why some lower-rated pages are causing users to leave your site, then check out In-Page Analytics in the Behavior tab. This tool allows you to see a page as…

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