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Category Archives: Landing Pages

Maximize Online Conversions with Landing Pages (Part 2)

By | Content, Landing Pages, Marketing, Web Design | No Comments

In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…

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Maximize Online Conversions with Landing Pages (Part 1)

By | Landing Pages, Web Design | One Comment

With a great marketing plan, you can get customers’ attention with a terrific email campaign or online ad. But what happens when they click through? Are you sending them to your home page? (gack!) Don’t waste the opportunity to convert. Use customized landing pages to guide your customer in the right direction. What is a landing page? A landing page is a specially-designed webpage that complements your ad or email campaign and directs the user to finish the transaction. In any campaign, you have three choices where to send your viewers: your home page, an internal page (such as a product page, service page, blog post), or a landing page. A great landing page will be similar in style and…

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