SEO – Why Does My Business Need It?

Jeanne Moore

“SEO” stands for Search Engine Optimization. It is the means of moving a website closer to the top of the natural (unpaid) search results. When users search on a keyword or phrase related to your business, does your website appear in the top 3 natural choices? Are you on the first page? If not, you need SEO to help your business succeed.

In this highly technological era, if customers can’t find you quickly you’re losing business to your competitors.

All major search engines (Google, Bing, Yahoo) use code called “spiders” to “crawl” your web content in order to determine what is most relevant to the end user. If your website’s code is not optimized to fit a search engine’s spiders, then your website will not be selected as a top search result.

At Morris Marketing, we understand the ranking factors used by major search engines. Some of the factors include:

  • HTML Code
  • Site architecture
  • Content
  • Link building
  • Social media
  • Violations/spam penalties
  • Online reputation/reviews

Researching and taking action on these factors is time consuming and requires expertise. Let our team craft a marketing plan for your business that brings your website to the top of the search!

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