We know the focus in marketing campaigns today is on Internet advertising, SEO, social media presence, etc. So does that mean your business no longer needs ANY form of print advertising? The correct answer depends on many factors – your industry, web presence, target demographic, and physical location. It is truly the rare business that requires zero print advertising. Did you know Google spent around one million dollars on print ads in 2012? That’s GOOGLE, the world’s foremost purveyor of online content! In 2012-2013, the percentage of ad dollars invested in print media in the U.S. (including outdoor, newspapers, and magazines) was about 24%.* Why? Current research shows that print advertising (specifically, magazine ads) actually has higher conversion rates than…

Mike MorrisOctober 25, 2015