Drill? Are we going to Home Depot? Are we starting a blog about drills? No, no, in this blog we want to learn how to use Google Analytics to “drill down” into your website data. If you are unfamiliar with Google Analytics, read my BLOG from last week to learn the basics. To reiterate, the goal of using Google Analytics for your business website is to: Inform decision-making Gain understanding of customers and their behavior Increase ROI and sales If you’ve already examined your Exit Pages data but still not sure why some lower-rated pages are causing users to leave your site, then check out In-Page Analytics in the Behavior tab. This tool allows you to see a page as…

Mike MorrisFebruary 25, 2016