Monthly Archives

August 2016

ContentMarketing Emails

The Secrets of Successful Cold Prospecting Emails

Back in the day, there was cold calling. During my college years, I had many-a-job making cold calls – from insurance agencies to charities. Not very many of us tolerate those calls anymore. National “Do Not Call” registries are popular, though not always effective. Chances are, you don’t know one single person who wants to receive a cold call, much less make a purchasing decision from one. Let’s hereby declare the era of the cold marketing telephone call dead. What is the more commonly accepted way to communicate to potential customers today? It’s cold prospecting emails. Reaching out to current and former customers is not “cold”; the target audience is people you’ve never done business with before. How do you…
Mike Morris
August 31, 2016
Search Engine OptimizationSmall Business

SEO Tips and Tricks for Small Business Owners

If your business goals include having a popular, well-ranked website, then SEO (Search Engine Optimization) is a strategy you will need to learn and employ. The field of SEO is rapidly changing and expanding, so if you are managing your own website, it pays to stay up-to-date. Here are a few of our latest tips and tricks that go beyond the basic on-page SEO tactics. Backlinks – Gaining backlinks, or links back to your website content, is a prize worth having. Many major search engines use the number of times your page has been backlinked in their ranking calculation. Since this is a factor that’s hard to control, it may be in your website’s best interests to agree to a…
Mike Morris
August 15, 2016

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