Have you heard about native advertising? It’s fairly new, so chances are you haven’t heard this term before. But you have most likely experienced it online, within social media apps and news websites. Native ads are paid ads that look and feel like the typical content on the website or app. The ad is placed within a news feed and has the same form and function as the regular content.
News media giants such as Forbes, The Wall Street Journal, and the New York Times strategically place native ads in their online content. You can find native ads (also called “in-feed ads”) in your news feeds on Twitter, Facebook, Instagram, Tumblr, and Pinterest.
If you are a new, local, or small business owner, should you try native advertising? Is it better than traditional forms of advertising? Consider our top 3 reasons to give it a shot:
They get more attention
Since they look, act, and feel just like regular content, native ads are often mistaken as an editorial or something shared by a friend. According to Sharethrough.com, “25% more consumers were measured to look at in-feed, native ad placements than standard banners.” This means the viewer spends more time looking at the ad. Sharethrough.com found an 18% increase in purchasing intent over more standard ads.
They are more intellectual, less annoying
Instead of a blaring, one-liner, a native ad uses text and pictures or video to promote real ideas. The goal is to mesh with the consumer’s lifestyle. Viewers find them to be a lot less pushy than traditional ads.
They are entertaining
When social media users log-on to their favorite social media app, their desire is usually to get caught up with friends and to be entertained. A native ad taps into that desire to be entertained. The most successful native ads “promote an idea that elicits an emotion, educates, and entertains.”
I’ll venture to say that very few of us log on to social media or a news app to view ads. But the great news is research has shown that consumers actually prefer native ads. They are perceived as more trustworthy, especially by the valuable 18-44 age group.
Are native ads right for your business advertising needs? Will they fit into your marketing budget? Give Mike Morris at Morris Marketing a call today at 919-424-8314 . He can assess your needs and find the advertising options that will work for you!
