Have you been wondering whether your outreach on social media has been effective in reaching customers? Has any new business been generated? Here are some of the top ways to increase your effectiveness and conversion rates with social media.

1 – Craft effective posts

The most effective social media posts are tailored specifically to each platform. For example, we all know a tweet (Twitter) cannot exceed 140 characters. Since you’ll want to include a link to your website within your tweet, you really need to plan a short, punchy tweet of about 90-100 characters or less.

For a platform such as LinkedIn, which serves mostly business professionals, a longer and more formal piece may hit the mark.

Don’t have time to craft site-specific content for your business? Let Morris Marketing help you today! Call us at 919.424.8314.

2 – Identify the best social media for your needs

Do you know which social media sites are effectively reaching your desired customers? It’s great to have a well-written Facebook post, but if your target customers are not typically Facebook users, your good efforts will be time (and money) wasted. Are your social media choices supporting one (or more) of your business goals? At Morris Marketing, we specialize in social media campaigns that get measurable results!

3 – Engage consistently

The most successful businesses engage their followers frequently and consistently. Form and content should be similar from post to post, to avoid confusing your customers. If you realize that what you’ve been doing isn’t working, don’t make radical changes in content overnight. A thoughtful, gradual approach may help you retain your followers as well as attract new interest.

4 – Use bold graphics

Attractive graphics in your social media posts not only encourage your followers to read your content, but to share your post across multiple sites. Facebook reports that embedding the link to your website within the graphic increases the likelihood that users will click-through. Want to increase your “shares” and “earned media?” Our team can choose the right graphics to represent your business on the web.

5 – Use analytics

How do you know your social media content is effective? We use analytics to analyze web data and observe Internet traffic. Insight into market and end-user trends may also be gained. Analytics are especially helpful to measure the effectiveness of a new campaign or advertising. If you don’t have time to set up Google Analytics or other tools, let Morris Marketing do the work for you. Our goal is to help you measure and achieve results for your business! Call us at 919.424.8314 today.

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