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ContentSearch Engine Optimization

Want more Holiday Customers for Your E-Commerce Website?

Quick SEO Tips and Tricks to get your site ranked higher for the Holidays!   Welcome to Thanksgiving week! Black Friday and all the holiday shopping is right around the corner. Is your e-commerce website ready? Can your target customers find you easily using popular search engines like Google and Bing? The truth is, SEO (search engine optimization) is an ongoing project that can’t be accomplished in just a day or two. Usually, the rewards of optimizing your website can take weeks or months to earn a significant rise in rankings. However, here’s what you can do now to help your site rank just a little bit higher for holiday shoppers: Add new posts frequently. Add a post to your…
Mike Morris
November 21, 2016
ContentMarketing Emails

The Secrets of Successful Cold Prospecting Emails

Back in the day, there was cold calling. During my college years, I had many-a-job making cold calls – from insurance agencies to charities. Not very many of us tolerate those calls anymore. National “Do Not Call” registries are popular, though not always effective. Chances are, you don’t know one single person who wants to receive a cold call, much less make a purchasing decision from one. Let’s hereby declare the era of the cold marketing telephone call dead. What is the more commonly accepted way to communicate to potential customers today? It’s cold prospecting emails. Reaching out to current and former customers is not “cold”; the target audience is people you’ve never done business with before. How do you…
Mike Morris
August 31, 2016
ContentLanding PagesMarketingWeb Design

Maximize Online Conversions with Landing Pages (Part 2)

In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…
Mike Morris
July 12, 2016
BlogsMarketingSmall Business

Budget-Friendly Digital Marketing Solutions

When you own a small business, especially during the start-up phase, your budget can be tight. But if you fail to market your business, especially online, your prospects for success will suffer. Even if you can’t hire an outside marketing firm right now, there are plenty of things you can do for little-to-no cost to boost your marketing efforts online. Here’s how to get started: Get the best possible website and online presence you can. Start accounts and build pages on popular social media sites like Facebook, Twitter, LinkedIn, and Google+. Submit your business information to online business directories for both your area and your industry. Make sure that your information is accurate and identical for every listing so that…
Mike Morris
June 3, 2016
BlogsContentContent StrategyMarketingSearch Engine Optimization

10 Big Reasons It’s Better to Blog (than not to Blog)

Does your business website have a blog? Business blogging is a key element of a great content strategy. Regular blogging has so many benefits to your business. Here’s ten big reasons to start (or keep on) blogging: 1 – The very biggest reason to blog is it drives traffic to your website. Who doesn’t want that? Ultra-successful businessman Warren Buffet is credited with saying, “Any business not bringing in new business is going out of business.” 2 – According to HubSpot’s “Ultimate List of Marketing Statistics,” 82% of marketers who post blogs daily reported earning at least one new customer through their blog, and 57% of monthly bloggers reported the same. There is measurable ROI for most business owners who blog…
Mike Morris
May 26, 2016
ContentContent StrategyWeb Design

Seven Smart Content Strategies to Grow Web Sales

Believe it or not, sales are affected by what is on your website. Imagine visiting a drab, unimpressive website with obvious errors for a product you wanted; how would you feel about ordering from this company? You might hesitate to do so unless you were compelled by something else, such as past experience or word-of-mouth recommendations. Your content has a huge impact on whether or not your website visitors choose to buy from you. It’s worth your time to analyze your content and make a few improvements. Here are seven smart strategies to get you started. This should go without saying, but I’m going to say it anyway. Your website content should have zero errors. Read every single sentence on…
Mike Morris
May 20, 2016

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