Are you proud of your website? Or do you cower behind it hoping no one will actually see it? One of the goals of any entrepreneur is to be seen and heard in the online space utilizing their website. If you feel shame when people mention it, or worse yet, you refrain from giving out the web address at all, then your website is not doing all it can to promote your hard work.
What may lift your spirits is that bad web design is something that can be fixed when you have the proper team on your side. Here are three common web design mistakes made by many Raleigh businesses — along with what can be done to make it all better.
Mistake #1: Failure to Customize Your Website Theme
There are loads of premium themes available on the internet. What many Raleigh business owners will do is take the bull by the horns and purchase a theme on their own believing they can just plug-and-play any theme without the extra cost of paying an expert. Or, if your business is trying to get it done on the cheap, you hire someone with limited a limited skill set thinking that whatever they come up with will be “good enough.” What you wind up with is a copy of many other sites on the internet — not a great first impression.
How to fix it: You want to hire an expert who can choose a theme based on your business needs and how you expect your clients to use the site. The expert web designer will then take the blueprint and make specific customizations in not just layout, but widgets and plug-ins, that make the most sense for your business goals.
Mistake #2: Using Poor Quality Images
In today’s digital world, your customers expect to see high quality images on your site. Blurry selfies and awkwardly chopped photos won’t cut it when it comes to your professional website.
How to fix it: There are many ways to upgrade the pictures on your website. One way is to hire a photographer to come in and take beautiful photos of you and your staff in the office. These can be candid or posed photos. Depending on the nature of your business, it may be appropriate to include photos of your clients, events, etc. Your website designer may also choose to use professional-quality stock images that match the look and feel of your business.
Mistake #3: Poor User Experience
In order for your website to be useful, your clients and potential clients need to be able to navigate your site easily. If your online store is hidden behind several levels of other information, then how do you expect to make a sale? If your customer has to fight to get past several intrusive ads in order to get to resources on your website, then what good is your site to them?
How to fix it: A good web designer will sit down with you to discuss how your customers use your site rather than hindering you with a generic template. Are you selling items directly on your site? Let’s make it known by putting your products front and center. Are your clients able to make appointments directly on your site? Let’s ensure that the process is quick and easy so your customers don’t get frustrated and leave the site before completing the process.
Bad web design in Raleigh is something that can be fixed when you hire the right professionals to do the job. You no longer have to cower behind an ugly site or think twice about giving your web address when promoting your business. Give us a call today at 919.424.8314 so we can talk about how we can make your site better.
If fixing a bad design is on your mind get the professionals from Morris Marketing to help you today – don’t delay!
Call us now! 919-424-8314