Are you a small business owner who is confused about “branding”? What is your “brand” and why is it important? “Simply put, your brand is your promise to your customer,” according to Entrepreneur.com. How do you communicate that to your customers? That is the subjective process of branding. Your brand is much more than your logo, it is your theme, your values, your strengths, and what makes your product unique in an overcrowded marketplace. Your brand is intimately connected with your reputation. Elizabeth Talerman, the chief executive officer and managing partner of Nucleus, a brand strategy collaborative, defines a brand as: “a simple mental model that represents, collectively, what people feel, think and say about a product, service or company,…
Mike MorrisMarch 10, 2016
