Back in the day, there was cold calling. During my college years, I had many-a-job making cold calls – from insurance agencies to charities. Not very many of us tolerate those calls anymore. National “Do Not Call” registries are popular, though not always effective. Chances are, you don’t know one single person who wants to receive a cold call, much less make a purchasing decision from one. Let’s hereby declare the era of the cold marketing telephone call dead. What is the more commonly accepted way to communicate to potential customers today? It’s cold prospecting emails. Reaching out to current and former customers is not “cold”; the target audience is people you’ve never done business with before. How do you…
Mike MorrisAugust 31, 2016
