In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…
Mike MorrisJuly 12, 2016
