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Marketing Archives - Morris Marketing

AdvertisingBrandingMarketing

Can You Boost Brand Penetration with Native Advertising?

Last week, we looked at the role Native Advertising plays in the ever-shifting marketing landscape. If you missed that blog, get in-the-know with "3 Reasons to Try Native Advertising".   We concluded that many businesses, both large and small, can benefit from trying native advertising on social media. But what is the connection between brand penetration and native advertising? Can trying native advertising give your brand a boost? The answer is definitely a “yes,” when the native ads are carefully crafted. A brand is a lot more than a logo. It represents who you are as a company, including your mission and your core values. For a primer in branding, check out my blog “Your Brand – Is It Time…
Mike Morris
October 31, 2016
Small Business

Will the Updated Google+ Be a Boon for Businesses?

Are you a Google+ user? If not, then the main reason you may know about Google+ is by using YouTube, which until mid-2015 required a Google+ membership in order to comment on YouTube content. In the past 2 weeks, Google has rolled out a redesigned Google+. The goal of the redesign is to help businesses “collaborate and communicate more effectively.” Let’s take a look at some of Google+’s new and updated features to see how they might help your small business succeed. New home page that enables users to find what they want faster New notifications center that helps users get up-to-date quickly Users can add links and photos to their comments Community owners and moderators can control/approve member posts…
Mike Morris
September 12, 2016
Food for thought

4 Budget-Friendly Day Trips near Raleigh, NC

Summer is here and it’s time to take a trip! Does your wallet protest because your budget is tighter than last season’s skinny jeans? If you are lucky enough to live in Raleigh, North Carolina (like we do at Morris Marketing) then you still have lots of super-fun day trip options. Read on to find one or two that will please your family and your wallet! Duke Gardens, Durham, NC 420 Anderson Street, Durham Travel time from Raleigh: 30-45 minutes Cost: $2/hour to park, Gardens are free Kid friendly? Yes Even if you are not a total outdoor enthusiast, this place is for you. The gardens are exquisite and well-kept year round, and have easy walking paths throughout. Strollers are…
Mike Morris
July 19, 2016
ContentLanding PagesMarketingWeb Design

Maximize Online Conversions with Landing Pages (Part 2)

In our previous blog, we looked at how to get started with using landing pages to increase online conversions. This go-around we’ll delve into what makes a landing page truly great, and better yet, truly effective. Let’s get started! Headlines On your landing page, you need to have a headline and it needs to clearly communicate what you propose to do for your customer. Your headline should be bold and short. If you feel like you have a lot you must cram into your headline, your best bet is to break it up into a headline and then a sub-header. For example, which do you think would be most effective on a landing page: Our Software Download Can Find All…
Mike Morris
July 12, 2016
Landing PagesWeb Design

Maximize Online Conversions with Landing Pages (Part 1)

With a great marketing plan, you can get customers’ attention with a terrific email campaign or online ad. But what happens when they click through? Are you sending them to your home page? (gack!) Don’t waste the opportunity to convert. Use customized landing pages to guide your customer in the right direction. What is a landing page? A landing page is a specially-designed webpage that complements your ad or email campaign and directs the user to finish the transaction. In any campaign, you have three choices where to send your viewers: your home page, an internal page (such as a product page, service page, blog post), or a landing page. A great landing page will be similar in style and…
Mike Morris
July 1, 2016
Small BusinessWeb Security

Defending your Small Business from Ransomware

According to Trend Micro, a premier online security expert, incidents of ransomware are exploding in 2016. They’ve declared 2016 “the year of online extortion.” Sounds scary and expensive, especially if you are a small business owner. How do you keep your company’s valuable files and customer data safe and out of the hands of malware attackers? What is Ransomware? Ransomware is a malicious online virus. Once it gains access to your computer, it quickly spreads throughout all files on your server and hard drive and encrypts them, rendering them unusable. Most of the time, the user is completely unable to access their files. After the virus has done it’s dirty work, a pop up or other type of warning will appear…
Mike Morris
June 24, 2016
AutomationMarketingPPCSearch Engine Optimization

Paid Search vs. Organic Search

This week, the news hit that Apple is entering the paid search business. Ads will begin launching in the App Store this Fall, though the Beta version is available now. Apple’s entre has reignited the debate all marketers must enter at some point: in the world of Search Engine Marketing (SEM), which is better for gaining more results, more clients, and better ROI? But first, let’s establish exactly what SEM is: “SEM is a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.” Are SEM and SEO (Search Engine Optimization) the same thing? Not exactly.…
Mike Morris
June 10, 2016
BlogsMarketingSmall Business

Budget-Friendly Digital Marketing Solutions

When you own a small business, especially during the start-up phase, your budget can be tight. But if you fail to market your business, especially online, your prospects for success will suffer. Even if you can’t hire an outside marketing firm right now, there are plenty of things you can do for little-to-no cost to boost your marketing efforts online. Here’s how to get started: Get the best possible website and online presence you can. Start accounts and build pages on popular social media sites like Facebook, Twitter, LinkedIn, and Google+. Submit your business information to online business directories for both your area and your industry. Make sure that your information is accurate and identical for every listing so that…
Mike Morris
June 3, 2016
AutomationAutomationMarketingSmall Business

Is it Time to Add Marketing Automation to your Marketing Toolbox?

Are you interested in Marketing Automation Technology (MAT)? Wondering how it might benefit your small or medium-sized business in Raleigh and the Triangle? Marketing automation technologies have been around for a couple of decades, originating as a way to automatically add customer contact information into a standard letter. In the last 5-6 years, though, Marketing automation technologies have evolved into systems that enable businesses to identify, nurture, and contact leads who show interest online and convert them into buying customers. How do you know it’s time to invest in MAT? According to the Aberdeen group, businesses that use some form of MAT have over 105% higher lead conversion and 40% larger deal-size to boot. Marketing automation technologies consist of software…
Mike Morris
April 18, 2016

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