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Small Business Archives - Morris Marketing

Advertising

3 Reasons to Try Native Advertising

Have you heard about native advertising? It’s fairly new, so chances are you haven’t heard this term before. But you have most likely experienced it online, within social media apps and news websites. Native ads are paid ads that look and feel like the typical content on the website or app. The ad is placed within a news feed and has the same form and function as the regular content. News media giants such as Forbes, The Wall Street Journal, and the New York Times strategically place native ads in their online content. You can find native ads (also called “in-feed ads”) in your news feeds on Twitter, Facebook, Instagram, Tumblr, and Pinterest. If you are a new, local, or…
Mike Morris
October 21, 2016
Small Business

Will the Updated Google+ Be a Boon for Businesses?

Are you a Google+ user? If not, then the main reason you may know about Google+ is by using YouTube, which until mid-2015 required a Google+ membership in order to comment on YouTube content. In the past 2 weeks, Google has rolled out a redesigned Google+. The goal of the redesign is to help businesses “collaborate and communicate more effectively.” Let’s take a look at some of Google+’s new and updated features to see how they might help your small business succeed. New home page that enables users to find what they want faster New notifications center that helps users get up-to-date quickly Users can add links and photos to their comments Community owners and moderators can control/approve member posts…
Mike Morris
September 12, 2016
ContentMarketing Emails

The Secrets of Successful Cold Prospecting Emails

Back in the day, there was cold calling. During my college years, I had many-a-job making cold calls – from insurance agencies to charities. Not very many of us tolerate those calls anymore. National “Do Not Call” registries are popular, though not always effective. Chances are, you don’t know one single person who wants to receive a cold call, much less make a purchasing decision from one. Let’s hereby declare the era of the cold marketing telephone call dead. What is the more commonly accepted way to communicate to potential customers today? It’s cold prospecting emails. Reaching out to current and former customers is not “cold”; the target audience is people you’ve never done business with before. How do you…
Mike Morris
August 31, 2016
Search Engine OptimizationSmall Business

SEO Tips and Tricks for Small Business Owners

If your business goals include having a popular, well-ranked website, then SEO (Search Engine Optimization) is a strategy you will need to learn and employ. The field of SEO is rapidly changing and expanding, so if you are managing your own website, it pays to stay up-to-date. Here are a few of our latest tips and tricks that go beyond the basic on-page SEO tactics. Backlinks – Gaining backlinks, or links back to your website content, is a prize worth having. Many major search engines use the number of times your page has been backlinked in their ranking calculation. Since this is a factor that’s hard to control, it may be in your website’s best interests to agree to a…
Mike Morris
August 15, 2016
Small BusinessWeb Security

Defending your Small Business from Ransomware

According to Trend Micro, a premier online security expert, incidents of ransomware are exploding in 2016. They’ve declared 2016 “the year of online extortion.” Sounds scary and expensive, especially if you are a small business owner. How do you keep your company’s valuable files and customer data safe and out of the hands of malware attackers? What is Ransomware? Ransomware is a malicious online virus. Once it gains access to your computer, it quickly spreads throughout all files on your server and hard drive and encrypts them, rendering them unusable. Most of the time, the user is completely unable to access their files. After the virus has done it’s dirty work, a pop up or other type of warning will appear…
Mike Morris
June 24, 2016
BlogsMarketingSmall Business

Budget-Friendly Digital Marketing Solutions

When you own a small business, especially during the start-up phase, your budget can be tight. But if you fail to market your business, especially online, your prospects for success will suffer. Even if you can’t hire an outside marketing firm right now, there are plenty of things you can do for little-to-no cost to boost your marketing efforts online. Here’s how to get started: Get the best possible website and online presence you can. Start accounts and build pages on popular social media sites like Facebook, Twitter, LinkedIn, and Google+. Submit your business information to online business directories for both your area and your industry. Make sure that your information is accurate and identical for every listing so that…
Mike Morris
June 3, 2016
AutomationAutomationMarketingSmall Business

Is it Time to Add Marketing Automation to your Marketing Toolbox?

Are you interested in Marketing Automation Technology (MAT)? Wondering how it might benefit your small or medium-sized business in Raleigh and the Triangle? Marketing automation technologies have been around for a couple of decades, originating as a way to automatically add customer contact information into a standard letter. In the last 5-6 years, though, Marketing automation technologies have evolved into systems that enable businesses to identify, nurture, and contact leads who show interest online and convert them into buying customers. How do you know it’s time to invest in MAT? According to the Aberdeen group, businesses that use some form of MAT have over 105% higher lead conversion and 40% larger deal-size to boot. Marketing automation technologies consist of software…
Mike Morris
April 18, 2016

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