Are you interested in Marketing Automation Technology (MAT)? Wondering how it might benefit your small or medium-sized business in Raleigh and the Triangle? Marketing automation technologies have been around for a couple of decades, originating as a way to automatically add customer contact information into a standard letter. In the last 5-6 years, though, Marketing automation technologies have evolved into systems that enable businesses to identify, nurture, and contact leads who show interest online and convert them into buying customers. How do you know it’s time to invest in MAT? According to the Aberdeen group, businesses that use some form of MAT have over 105% higher lead conversion and 40% larger deal-size to boot. Marketing automation technologies consist of software…
Mike MorrisApril 18, 2016
