Tag

Website Design Archives - Morris Marketing

Small BusinessWeb Design

5 Questions to Ask Before Redesigning Your Website

When was the last time you looked at your business website and thought: “Awesome”?  If it’s been a while since you felt that way, then this blog is for you. Over time, trends and customer expectations in website evolve. If your business website looks like it was designed even 5 (or more) years ago, then it’s probably time for a change. Here are some key questions to consider before you go for a website redesign: What is your website’s goal? Do you want to sell something? Do you want customers to call you for a service? Is the goal to promote an idea or platform? Without a well-defined goal, and a website designed specifically to meet that goal, your website…
Mike Morris
July 27, 2016
BrandingMarketingSmall BusinessWeb Design

How to Build Brand Trustworthiness

Every small business owner wants to succeed and every business has a brand, whether they created one of not. Success and a business’s brand are intimately linked. Consumers’ perception of a company is their brand, and without the perception of trustworthiness, a business will rarely succeed. What steps can small businesses take to further their brand perception of trustworthiness? 1 – “Do what you say you are going to do.” This is the way marketing values expert Robert Ferguson sums it up. When a business follows this advice in all that they do, from interactions with customers to internal decision making, consumers will associate that business with security and trustworthiness. Authenticity also breeds trustworthiness, especially among millennial customers. Most buyers value…
Mike Morris
April 7, 2016

All rights reserved. Morris Marketing.