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Why Go Mobile? Mobile internet devices are here to stay. As a small business owner, you must embrace mobile marketing or you will lose business. What consumers look up on their smartphones has a huge impact on their purchasing decisions. The statistics substantiate this: 73% of mobile device searches result in a follow-up action, such as a phone call, a visit, a share, or an order placed. 50% of people report looking something up on their smartphones en route to a store. 60% of people report using their smartphones in a store. 39% of people who walked out of a store without purchasing reported being influenced by something they saw on their smartphone. 48% of people who visited a website…

Have you heard of Google Trends? Do you realize you can use it to benefit your business, no matter your industry? And did you realize you can do this yourself, for free, and help move your small business marketing in the right direction? First, let’s give a short explanation of Google Trends. This tool enables a user to see what in trending in Google search engines now or for a set period of time, worldwide or in a specific country. Users can enter up to 5 search terms and the tool will return a line graph with comparison information over time. The category drop-down box allows users to drill down into a specific industry or area of interest. To the…

Entrepreneur.com boldly declares “2016 will be the year of the customer.” So how do your sales and marketing strategies need to shift in 2016 to keep growing your business? The broad answer is that you, your staff, and your marketing efforts must become super-focused on the customer. Let’s examine a few concrete action steps you can start using today to make that happen. In 2016, content needs to go more interactive. Articles, blogs, white papers and the like are great, but the trend is to get your customer more involved by employing quizzes, games, slideshows, and videos in your web content. The goal is to keep your customer clicking and interacting with your site. Younger customers, especially millennials and other…